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Companies Go Green with Bluetooth Marketing

By Richard Jamison

Bluetooth-based marketing represents a dramatic shift in modern advertising. As paper publications dwindle in readership, and magazines become increasingly online exclusives, advertisers must adapt to paperless approaches in an effort to keep up with their clientele. Additionally, the long-term consequences of print advertising in a consumerist culture could be devastating in both environmental and financial costs.

Consumers are becoming evermore eco-friendly and are growing to appreciate environmentally responsible businesses. Bluetooth allows retailers to pitch their products and services without having to print advertisements on a paper-based medium. The medium is the message, and some businesses are already reaping the benefits of pitching themselves as being less-wasteful than their competitors.

From a business perspective, Internet and print advertising are recurring costs that will never cease as long as a business is healthy. Being unavoidable, advertising must transform itself into new mediums that are cost-effective and sustainable. What Bluetooth-based marketing represents is a one-time investment in new technology, rather than a never-ending lease in print-based approaches. In other words, Bluetooth versus print is the same difference as a broadcasting a song on the radio versus handing out cassette tapes- the overhead is minimal and the effect is dramatically larger.

As the cost to profit margins of print-advertising shrinks, many retailers are finding that the thousands of dollars spent on full-page spreads in newspapers and magazines could be better invested in other avenues, such as Bluetooth-based approaches. Coupled with the promise of an improved, environmentally-friendly image, Bluetooths flexibility and effectiveness will make it an invaluable tool in the near future, for all customer-driven businesses.


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Bluetooth Reviews

Bluetooth SIG announced the winners of its third annual Best of CES Contest to highlight the �hottest, most innovative and consumer friendly Bluetooth enabled products: Overall - Samsung P2 Widescreen Music Player; Headset - Plantronics Voyager 855 Bluetooth Stereo Headset (finalist: Motorola MotoPURE H12); Input - Logitech Cordless Desktop MX5500 Revolution Keyboard (finalist: Newton Peripherals MoGo Mouse X54 Pro); Music - Parrot DS1120 Bluetooth Speakers; (finalist: Samsung P2 Widescreen Music Player; honorable mention Motorola RAZR2 V9); Transfer - Motorola T815 (finalist: Samsung SGH-i617 Blackjack II); Vertical - Ford SYNC, powered by Microsoft Auto (finalist: Baracoda ScanWear; honorable mention Motorola MotoROKR T505)
To find out more just go to Motorola Bluetooth.

Epson has launched the PictureMate PM270 4R portable photo printer that comes complete with a carry handle and folds into a box when not in use. For wireless printing, users can use the optional Bluetooth toggle that allows PictureMate to receive images from any Bluetooth-enabled devices including mobile phones and notebooks.
To learn more go to Bluetooth adapters.

Embattled VoIP provider Vonage continues to push forward with plans for the future, first announcing the LCD-equipped V-Portal router, and soon -- if the company's booth reps know what they're talking about -- an update to the V-Phone USB dongle that will allegedly bring both Bluetooth and Mac support. Blogger Michael Puhala reportedly approached a Vonage employee on the show floor to inquire about the future of this VoIP-on-a-stick product, where he was informed that an OS X-friendly version would be introduced in Q2 -- surely good news for customers accustomed to using Boot Camp for getting their telephony on
Buy a new Bluetooth car kit.

The Bluetooth News Section

Bluetooth iPod Dock

Thu, 18 Jan 2007 18:29:00 EST
Belkin Bluetooth dock adapter turns your iPod into a wireless stereo music player remote.

Bluetooth VoIP Conference Phone Kit for Skype

Fri, 19 Jan 2007 08:17:00 EST
Hands-free conferencing using a wireless connection.


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